PVMsm Phase 2 - Benchmarking
PVMsm Benchmarking has a two-fold purpose.
First, objective scoring on each product interaction criteria
highlights the opportunities for improvement and differentiation.
Scores not only point out areas where the firm's existing product
lags the competition, but also highlight areas where the entire
industry performs poorly. Second, by noting the features which
enable the best of class PVM score for each product interaction,
the design team learns how those scores are currently achieved.