PVM's Objectives and Benefits

PVM's Basic Principles

PVM's Five Phases

Using PVM with Your Development Process and Traditional Market Research




PVMsm Phase 4 - Concept Development

The design team explores and improves upon the Innovation Session's best concepts. A number of iterative design efforts are scheduled, each targeted to explorations of alternative concepts with progressive refinements of more detailed aspects of the product. Concurrently, any required engineering feasibility tests are performed. This phase results in the creation of product concepts with enough demonstrated value and proven feasibility to make a confident decision to move ahead into final development.

Phase 4 Actions and Deliverables
 Action  Deliverable
Two or three of the most promising concepts are chosen for further development. Preparation for concept development
The design team (often assisted by an industrial design firm) creates models and mockups of those concepts, with enough fidelity that they can be benchmarked using the same criteria as any working product. Working models or mockups
Using the same benchmarking criteria as before, the new concepts are scored and included on PVM Value Maps to permit confident management selection of concepts for further development. PVM Value Maps including the new concepts
The emphasis in this step is on quickly iterating the chosen designs many times, adding further detail and value with each iteration. Added design value and lower management risk
After making any changes deemed necessary in response to stakeholder suggestions, the PVM Value Maps are replotted, showing this final score for the selected new product concept. PVM Value Maps which include the finalized version of the selected new product concept

©2006 Design Consortium.

All rights reserved. May not be used without express permission.