PVM's Objectives and Benefits

PVM's Basic Principles

PVM's Five Phases

Using PVM with Your Development Process and Traditional Market Research




About PVMsm

PVMsm stands for Product Value Matrixsm, a formal model for understanding what people value in a product by focusing on their product interactions. Benchmarking the value provided in individual product interactions creates a unique specification for developing new products. PVM process is a structured five-phase method for using that model to create highly valued new product concepts.

Since the "score" a product or concept receives in PVM Benchmarking has been proven to predict its financial performance, the PVM process not only creates value, but predicts the marketplace results you will achieve.

Click on one of the links to the left to learn more about PVM.

Below: Sample Product Value Matrix showing how multiple interactions with multiple user groups creates new dimensions of understanding product values



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