in the Design Consortium's history, we were called upon by Apple
Computer to independently confirm the value of the newly designed,
but not yet released Powerbook laptop. Using the PVMsm process, the Design
Consortium's predictions confirmed what Apple expected - that
the Powerbook would be valued much higher than existing laptop
computers. Moreover, our PVM analysis provided a detailed, independent
evaluation that Apple included in the original Powerbook launch
release package and sales presentations.
PVM Value Map for Apple Computer, Showing Changes in Street Price
Predicted by PVM Scores
year later, a follow-up study showed that PVMsm had accurately predicted the market
performance of not only the Powerbook, but all of its major competitors
with a high degree of accuracy (correlation = .85, p<.01).
The Powerbook and its competitors retained or lost street price
in direct relationship to each product's PVM "score".
PVM's ability to predict financial market performance has been
demonstrated many times since this original work.
The use of
PVM to predict market performance received national recognition
when this project won an IDEA award from the Industrial Designers
Society of America and was featured in Business Week magazine.